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Sometimes rebranding may cause the company to lose its identity. The problem is that they waited far too long to rebrand and refresh the company's image. The aim of the project was to embody inclusivity – something that was achieved through a beautifully simple design. It’s where you go to get your medications, your vitamins, your protein shakes, and your cigarettes. To coincide with the fresh new logo, a series of packaging options were rolled out across its branches. Oh yes! Because we know a rebrand isn’t simply a shiny new logo. When the "King of Beers" required an update to its branding, Jones Knowles Ritchie stepped in to help reflect the soul of its heritage. Dunkin' retains the familiar pink and orange colors and iconic font, but drops "donuts" part and coffee cup symbol. How will the logo change? Marketing’s 3 Types of Value, How to Identify Your Brand’s Value Proposition, Brands that are totally killing it with voice, tone & style (and how you can, too). What do you think about these rebranding efforts? Old Spice. on They now publish their nutritional facts and advertise meals under 400 calories. A new logo and innovative imagery by The Partners helped mark a new chapter in the evolution of the Brooklyn Symphony Orchestra (BSO) from a small music society established in Brooklyn Heights in 1973, to a full scale symphony orchestra with a permanent residency at the Brooklyn Museum. Taking inspiration from Airbnb's culture and community, DesignStudio conducted an 'in-depth immersion process', which took four members of the agency to 13 cities. Starbucks Coffee, Tea and Spice, Il Giornale Coffee Company » Starbucks . Ciroc was initially launched for the North American market in 2003 and marketed to nightclubs and entertainment venues … 5 Innovative Rebranding Examples You Can Learn From. Say what? Launched in 2009, we love to explore the very best creativity and offer interviews, tips and ideas to help you succeed. 1. It’s all very exciting. General Motors decided to rebrand its entire structure by investing more in Chevrolet, Buick, GMC, and Cadillac automobiles. What about the typography? A couple days ago I wrote about Digital pharmacy startup ScriptDash which rebranded itself as Alto and acquired the Alto.com domain name in the process. With this renewed vision, products such as the iPod and iPhone were eventually released. Vodka is practically a commodity; taste tests show that most consumers can’t differentiate their product in blind taste tastes. Posing the question, “What should a world-class creative university look like?”, NB Studio helped raise the profile of Ravensbourne to a global platform – attracting potential students and the attention of the creative industries through eye-catching and fun branding. 4) PNG AIR by Principals PNG Air is an airline based out of Papua New Guinea. Dunkin Donuts to just Dunkin . Frameline's mission is to "change the world through the power of queer cinema". Steve Jobs rebranded the company from Apple Computers to Apple so the company would not be restricted only to manufacturing and selling Macintosh computers. In a launch initiative that focuses on unleashing creative energy, and focusing on making work that really matters, the design encompasses the idea that basic tasks such as storage should be automated to highlight the results of true unburdened collaboration. Is there a company that you think should rebrand in the next year? The first option may be a hard sell, as customers will understandably be wary of trusting renewed vows of confidentiality as they go about their naughty business. Studio Output worked with Auto Trader – the UK's leading digital automotive marketplace – to overhaul its branding. CVS Pharmacy: Do the Right Thing, Even if it’s Seemingly Unpopular. Since not every rebrand hits the mark, here we share 20 of the best that most definitely got it right, curated by our teachers at Shillington. DeviantArt, the world’s largest online social network for art, approached agency Moving Brands to undertake their rebranding, as well as the design of a 'revolutionary' new app. McDonald’s. You can learn a lot through studying a rebrand. The information here is sourced well and enriched with great visual photo and video illustrations. Dropbox describes its new brand identity as being inspired by the creative work of its customers. Canny Creative. In January of 2016, McDonald’s announced its latest rebrand. They also targeted the coffee crowd with their new and improved McCafe offerings. The reinvention winners. In an era where brands are constantly tinkered with, this was the first time AA had been touched for over 40 years. For the record, it will still sell donuts. Furthermore, it decided to sell Saab Automobile and discontinue the Hummer, Pontiac, and Saturn brands. Ahead of the 2016/17 season, DesignStudio created new branding for the Premier League. Although we know we are incredibly innovative and leaders here at Honchō… we’ll take our hat off and admit that we’re not the first digital marketing agency to rebrand and refresh, and certainly not the first brand in the UK to get a new look. Eircom – Ireland’s largest telecoms business – recently underwent a period of change. The bold and vibrant identity, which includes a modern take on the lion icon – a symbol that is part of the competition’s heritage – is now flexible for all digital and broadcast formats. Patagonia is marketing a lifestyle and encouraging you to not buy their products…, This Super Mario 64 Level Freaks People Out, Cultural Relevance: Don’t Cannibalise, Capitalise Instead (Full interview), They Only Asked for Fries: Stop Adding Unnecessary Scope to Your Design Projects, What Value do you Create? Photography: Davy Evans | Illustration: David McLeod. Overestimating the scale of a rebranding project is impossible. And it wasn’t a slight tweak to the logo – it was a significant rebrand, and a fairly dramatic departure from what had gone before. Other times, it can be for the worse. In order to celebrate the 25th birthday of legendary London nightclub, Ministry of Sound, design agency Spin was asked to help develop the group's branding. The result mirrors the company's key values while presenting a clean, contemporary and engaging identity. For better or worse! 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